Here’s how working with me helps you and your practice grow…
I work with you, the dentist, on a regular basis (weekly, semi-monthly, monthly, or quarterly as needed) to set goals, plan with you, strategize with you, prepare action plans, and hold you accountable, to get you and your practice performing at the highest levels.

I am not a magician. I will not promise that by simply hiring me that you will achieve instant prosperity. But I do promise that the application of the basic tenets of successful practices that I implement will do FAR more to move you to your goals than any consultant, seminar, or discussion with a relative can!

In working with me over the next year, I will help you: drive more prospects to your practice, sell to them more effectively, service them better so they buy more often, and manage your finances – better than you ever have previously. In addition, you will have more money and free time to do things outside of office hours that you enjoy.

How much does coaching cost?
In most cases – nothing! In fact, you should be able to make more than enough in the growth of your practice to pay for the coaching. And, the results last for years after the coaching process has ended. It’s the greatest investment that you will ever make!

But if that’s not a good enough answer, I’ll tell you this: It would cost you more to hire a receptionist to answer your phones for a year than it will cost you to hire me. Think about that.

Is this another name for consulting?
No. While a business coach definitely does some consulting, a consultant does not coach.

A pure consultant is basically a specialist dealing with a certain area of a business. For example, a consultant might be able to tell you how to eliminate waste in a manufacturing process. Typically, a consultant is project/problem specific, and details his findings in a report or similar deliverable.

A coach doesn’t concentrate on a single area, doesn’t prepare formal reports, doesn’t concentrate on ONLY the business, and doesn’t leave once a specific project is completed. A coach is there for you – 24 hours a day – to help you, guide you, motivate you, hold you accountable and help you and your practice improve.

I’m already doing well. Why do I need a coach?
You may not need a coach. You may not even be “coachable,” i.e. you may already “know everything.” However, every top performer in the world – from athletes like Tiger Woods, to the President of the United States – has mentors, coaches and advisors. Here’s a quick testimonial for coaching from Google’s CEO …

In studies of successful individuals, certain characteristics are always found: They are always goal oriented, they are always very persistent, and finally, they always have a person or group of persons that they meet with regularly to brainstorm and learn!

Simply ask yourself: On a scale of 1-100, “how do I perform right now in all areas of my practice and life?” If your honest answer is less than 100 – a coach can help you. Period.

I’m not sure that it applies to my situation…
Coaching applies to you if you want:

• More prospects inquiring about your dental services,
• To convert a higher percentage of those referrals or exams,
• To serve your patient so that they spend more of their discretionary money on dental care,
• Better control of your profit margins,
• To be a better leader,
• Better systems to run your practice,
• More effective, more engaged staff,
• To make more and work fewer hours.

If these don’t apply to your practice – then perhaps coaching won’t apply to you.

This sounds like a miracle cure. It has to be “too good to be true….”
That’s up to you. Think back to the dreams that you had when you went to dental school. Do you have the same passion now that you did before? Probably not.

The coaching process – by combining your pursuit for personal excellence with excellent practice management – is the best of both worlds. Once you know what you want in your life, develop a plan so that will provide it, and take congruent actions on a daily basis, your enthusiasm returns. It becomes fun again, and your profits climb!

There’s NOTHING like it.

What do we do when we meet?
Initially, you meet with me on a weekly basis, and the focus is getting to know each other so that I learn your business and personal strengths and weaknesses. Then together, once we have identified the areas of greatest need and have identified some untapped opportunities, we develop an action plan for moving forward. This is followed by assigning you specific actions to take before next week’s meeting.

Every meeting we discuss your prior week, i.e. what you specifically did to move your business forward, exchange ideas about upcoming projects or challenges, and develop another action plan for the upcoming week.

What is Business Coaching?
Business coaching is a relatively new profession that helps dentists plan better, that holds them accountable for consistent actions and improves their bottom line results.

A recent study by the National Federation of Independent Businesses found that 70% of small business owners turn to spouses or family members for the majority of their business advice – and we know that most small businesses eventually fail!

This is where a business coach comes in. Business coaches meet with the dentist owner on a regular basis for an extended period of time to set goals, create strategy, ensure actions are being taken, provide tools, train the owner and staff, measure results, and refine strategies.

Why does the coaching process take a minimum of a year?
The process is not a magic wand. Certainly, you have been to a seminar and left recharged and planning wonderful changes. Almost as certain is that you probably forgot everything from the seminar within ninety days. We all do it. Your staff may be reluctant to implement new things that could possibly add more work, so they’ll simply wait for your enthusiasm to wane.

Creating lasting change is a process of acquiring skills and developing positive habits. As Aristotle said, “We are what we repeatedly do. Excellence then is not an act, but a habit.” Coaching is a process to get you to develop positive congruent habits that maximize your life and drive your practice forward.

The process is important in creating real change that lasts.

“Improve me and my practice.” What does that mean?
As the owner, it is up to you to lead your practice to where you want it to be. However, you may not be conscious of all of the areas that, if addressed, can have massive results. Very often, dentists like you are too busy doing the clinical tasks to give proper focus to practice management maximization.

I will help you maximize your strengths. You will be trained on leadership, relationships, strategy, motivation, productivity, and organizational skills.

I also focus on your personal life. The business world has seen thousands of great leaders that are miserable with their personal lives, and the effects are disastrous. The line between your practice and personal life is too closely connected to ignore the effects on each other.

Have another question? Send an email to marty@bizpainpoint.com and I’ll answer it.